THE BRIEF

KEERO is a cricket protein noodle company. Their noodles are made with protein and nutrient rich cricket flour to provide environmental alternative protein sources that integrate easily into everyday life. KEERO is committed to sustainability and simplicity in everything they do and helps individuals who are seeking a healthy lifestyle to do it in an easy and tasty way.

TARGET MARKET

KEERO is a cricket protein noodle company. Their noodles are made with protein and nutrient rich cricket flour to provide environmental alternative protein sources that integrate easily into everyday life. KEERO is committed to sustainability and simplicity in everything they do and helps individuals who are seeking a healthy lifestyle to do it in an easy and tasty way.

ADVERTISING BRIEF

Create a campaign for KEERO cricket noodles to build brand recognition and garner sales, while bringing notice to the possibilities of alternative proteins.

INSIGHT

People nowadays are willing to try cricket proteins but are afraid of the taste

PHASE 1 - May 1

A KEERO foodtruck serving 5 signature ramen dishes created by local chefs hits the road

PHASE 2 - june 7-28

The Pop-up ramen shop opens on Robson street, boasting a unique and eye-catching storefront. Shop designed off of street ramen stalls of japan, serving few customers at a time right in front of the chef. Shop sells the same signature ramen dishes as well as select cricket protein sides and cricket beer.

The back of store hosts events every Friday to Sunday. Every week a new exclusive event is created to gain media coverage. All ticket prices go towards cricket farming infrastructure.